cities such as boston, detroit, nashville, los angeles. they're passionate about their teams. i'm telling you they continue to push the fringe fan away. they don't have a great television deal. and basic sports fans who want to watch the sport. really like the fact that the l.a. kings were the 7th team in seven years to win the stanley cup. fan interest is back. but pushing those fans away again, i'm telling you eventually they're going to kill the golden goose. melissa: what is your prediction on outcome of this one? >> here is what i think. the average hockey play play ownly 3 1/2 years. if they miss this year, they will lose 0% of the their career earnings. time for the players to give in. and take it on the chin . a lot of great hockey players are playing in russia, in europe. they have opportunities to make money globally. what i think will happen once the players lose big paychecks next couple weeks. they will tell donald fehr who represents them. do whatever you can to get a deal done. melissa: interesting. >> one last point. think about single mom who lives in glendale